BOOK 3 – The Mom Test – Rob Fitzpatrick

BOOK 3 – The Mom Test – Rob Fitzpatrick

The third book on my 2018 resolution list is another recommendation by the Citi Ventures team and the only one thus far that I have had to buy in hardcopy, as it didn’t come in audio book (how archaic). Although the cover of it sparked dubious glances from my fellow commuters and bemused my colleagues who saw it sitting on my desk, it really developed how I effectively asked if any of my ideas are any good.

In short, when you ask you mother if an idea is any good she will likely tell you that your idea is the best and greatest she has ever heard. Likewise, if you ask a friend about your idea they will probably tell you what they think you want to hear. Even when asking for “honest opinions” people are more likely to pick holes in future details of an idea rather than develop the understanding of the problem.

This book provides an easy step-by-step guide with example conversions which you can adapt to build your own scripts. It is a very practical book and a must-read if you are an entrepreneur or have ideas of your own that you want to validate with potential customers or take up to senior management. However, I would recommend you read something like the Lean Startup by Eric Ries first to understand the bigger picture